
TikTok launches online shopping in Italy
TikTok is officially rolling out its e-commerce business in Italy, France and Germany, challenging other platforms including Amazon, CE Report quotes ANSA.
After launching online shopping in Ireland and Spain, the video sharing platform is taking the service to the three countries on March 31.
Overall, some 22.8 million users in Italy will be able to buy products sold by brands and local creators, through interactive videos and live events, directly from the platform.
The service allows to buy what the users see in videos included in the feed 'For You' or during live events, without leaving the app.
TikTok Shop is already associated with the Italian digital trade association Netcomm.