TIM and Apple strike a strategic deal

Italian telecoms group TIM said that it has reached an agreement with Apple to make some of Apple's music and entertainment content available to its customers, CE Report quotes ANSA.

The deal will make it possible for some of TIM's mobile clients to have Apple Music included in their services and for TimVision to have promotions for Apple TV+ entertainment content.

Specifically, Apple Music will be included in the Tim Young & Music, Tim Mobile & Music and Tim Giga & Music packages and TimVision clients will have 30% off an Apple TV+ subscription for the first six months.

"The agreement with Apple has strategic importance," said TIM CEO Pietro Labriola.

"The agreement adds a further piece to the construction of our 'customer platform' strategy, which is already producing excellent results and which offers new development prospects for the group in the consumer sector".