AI’s Growing Role in Shaping User Decisions Sparks Concerns
Artificial intelligence (AI) could reshape decision-making by analyzing user "intention, behavior, and psychological data," a study published Monday reveals, CE Report quotes Anadolu Agency
Researchers from Cambridge University's Leverhulme Centre for the Future of Intelligence explore the "intention economy," a digital model that interprets and predicts user intentions through online activity. Published in the Harvard Data Science Review, the study highlights AI's ability to gather data ranging from travel plans to political views.
The researchers warn that companies leveraging these systems may manipulate decisions and sell user data to third parties. By targeting users' preferences, demographics, and online behavior, businesses aim to maximize profits.
AI tools could soon deliver real-time suggestions for future plans, potentially altering them, raising ethical and privacy concerns, the study emphasizes.
